BRACC complete Project Sticker Shock

LUDLOW, Vt. – The Black River Area Community Coalition’s Summer Youth Leadership Group completed “Project Sticker Shock,” a youth-led initiative to change adult attitudes about providing alcohol to minors. The group recently placed stickers on over 500 packages of beer and malt beverages at the Ludlow Shaw’s Supermarket and Brewfest Beverage.

Teens participated in the Sticker Shock program to prevent underage drinking and providing alcohol to minors. Photo provided.

This public awareness project is sponsored by BRACC and the Green Peak Alliance to bring attention to the issue of underage drinking and the adults who provide alcohol to minors. Our local youth are part of a statewide movement working with participating stores to spread “Sticker Shock” waves across Vermont.

“When adults supply alcohol to youth, it sends us a very mixed message. Underage drinking is not a teen problem but a community problem. Adults, youth, law enforcement, and retail stores all need to be part of the solution.” BRACC Executive Director Paul Faenza shared following the event.

Summer Youth Leadership provides an opportunity for local youth to participate in a weekly community service project in Ludlow, Mount Holly, and Plymouth over the course of the summer. Each week, teens learn the skills needed to complete the service through teamwork and planning. In 2018, our group completed over 60 hours of community service at area organizations.

Please join us Wednesday, Sept. 19, 5:30 p.m. at the Fletcher Memorial Library, for our next coalition meeting. Bring a friend. All attendees will be entered into a raffle for a gas card.

For more information about Sticker Shock, Summer Youth Leadership, or how to get involved with BRACC, please contact Anna McGee Hanson at or 802-228-7878.

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