Vail restructuring at Okemo focuses on unified northeast management

Okemo Mountain Resort undergoes organizational shift. Photo by Rob Bossi.


LUDLOW, Vt. – Okemo Mountain Resort has undergone an organizational shift as Vail Resorts revealed a new regional structure for its three northeast ski resorts: Okemo Mountain Resort, Stowe Mountain Resort, and Mount Sunapee.

The shift has repositioned long time Okemo General Manager Bruce Schmidt from Okemo to take the helm at Mount Sunapee as of Oct. 25. Doug Pierini, previously vice president and general manager of Kirkwood, will be taking on responsibility as general manager of Okemo as part of his role as chief operating officer of the northeast region. Bobby Murphy will continue in his role of general manager of Stowe. Both Schmidt and Murphy will report to Pierini. Jay Gamble will stay on at Mount Sunapee to support Schmidt’s transition for several weeks but then will be leaving.

According to a statement from Schmidt last week, “This position change will be a longer commute, but I will be able to continue my passion in the ski business and work for a great ski company.”

Bonnie Macpherson, Northeast Communications manager, formerly Okemo’s director of public relations, said, “We believe the new northeast regional structure will best support not only the operational oversight of the resorts, but will ensure the successful management of the integration of the resorts into our company.”

The revised structure shows that some key northeast management positions will be located at Stowe and some at Okemo. The chief operating officer, senior HR director, and regional director of finance will operate out of Okemo, while the director of resort marketing, regional resort sales director, and senior manager of northeast communications will operate out of Stowe. Macpherson assumes her new title and remains at Okemo, reporting to the senior manager of northeast communications at Stowe.

“We recognize how challenging change can be for everyone involved and do not make these decisions lightly. Our goal has been to provide clarity as we head into the winter season and to communicate the changes in a thoughtful, transparent manner. We look forward to opening day at all three of these unique resorts and working together to create ‘the Experience of a Lifetime’ for both our employees and guests in these extraordinary locations,” said Macpherson.

All of the Vail northeast resorts will stand to benefit from the Vail’s Epic Pass that provides unlimited access of up to 65 resorts around the world and offers a variety of other pass options as well. Okemo pass holders can trade in their already purchased pass for the Epic Pass and receive either a refund for the difference or upgrade to the Epic Pass, depending on type of Okemo pass that was purchased. Contact Okemo for details or visit

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