Morse’s Market and the Vermont Baking Co., a family tradition returns

Morse's Market
Morse’s Market and The Vermont Baking Co., opened recently in North Springfield. Photo by Joe Milliken

N. SPRINGFIELD, Vt. – The moment customers walk through the entrance of Morse’s Market in North Springfield, owner Todd Morse and his friendly staff are there to greet them warmly. Morse, standing by the register, will greet each patron whether they were already cashing out or just walking through the door – and many of whom he knew by name.

Located at 55 Main Street, Morse’s Market and The Vermont Baking Co. is owned by the Todd and his wife Belinda. They reopened the family-operated store in July after repurchasing the business and completing a two-and-a-half-year renovation project. Todd’s father Dave and brother Marty had originally purchased the store in 1976. They sold it to Connecticut River Bank’s Walter Harrington in 1989. “My brothers and I all worked here back in the day and have great memories of running the store,” Morse said.

With Heritage Engineering in Perkinsville working on the design, the renovation project included rebuilding the foundation underneath the floor, raising the store’s ceiling, gutting out walls, and installing micro laminated beams throughout the store. “We didn’t necessarily expand the square footage of the store by more than a few feet, but removing walls and raising the ceiling really opened up some space, and our customers have really noticed the difference,” Morse explained.

Morse’s Market offers a full line of groceries, beer and wine, and a deli featuring Boar’s Head cold cuts, Angus beef, and homemade lunches and dinners made daily from scratch. The Morses also own The Vermont Baking Co., which is conveniently located within the store. The bakery and deli motto is “made with love and baked from scratch,” a fitting slogan.


Morse's Market
Morse’s Market in North Springfield. Photo by Joe Milliken

“We offer a variety of ‘grab-and-go’ lunch and dinner options,” Morse added. “Items such as ham and turkey dinners, chicken pot pie, homemade macaroni and potato salads…. we can’t keep the chicken pot pie in the store because it goes so fast. Our Vermont Baking Co. offers cookies, cakes, pies, and our scones are really becoming popular. We also offer a growing catering service for parties and business events.”

“But the most important thing for us is how we treat our customers,” Morse concluded. “Being the friendliest store in town and exceeding customer expectations and satisfaction is always our number one goal. We want all our patrons to feel like we consider them friends and family and that we appreciate their business.”

“Personally, I can’t feel comfortable going into a place of business and not feeling welcome, so we make sure that everyone who comes into our store is welcome and appreciated. We also want to thank the community for their patience and support, and we also really appreciate all of our wonderful staff because it is truly a team effort.”

The family and wonderful staff at Morse’s Market definitely accomplish their goal! The store is located at 55 Main Street in North Springfield, Vt., and the store hours are Monday through Saturday, 9 a.m. to 7 p.m., and Sunday 10 a.m. to 6 p.m. For more information, call 802-886-5500.

Back To Top