LONDONDERRY,Vt. – Magic Mountain in Londonderry, Vt. has been recognized as the #1 Overall Best in Snow in North America in the 2017-18 Best in Snow awards. This the second year in a row that Magic has won the overall award for North America. For 2017-18, Magic also was named #1 Most Challenging mountain in the Northeast and North America and the #1 Best Value. In addition, Magic was #2 Family Friendly in the Northeast and #3 in all of North America, and #3 for Beginner Friendly in the Northeast and #4 in North America.
Honoring ski resorts across North America, Liftopia – the largest online and mobile marketplace for lift tickets and mountain activities – announced the 2017-18 Best in Snow Awards on Dec. 18. The awards bring uber-local, relevant and must-know intel to beginning skiers as well as ski and snowboard aficionados. Unlike other ski awards, the Best in Snow awards is the only ranking that calculates survey feedback from thousands of skiers and snowboarders and incorporates the largest dataset in the industry to determine the ski areas consumers are most passionate about. Winners are ranked and divided among seven categories for regions including the Northeast, West Coast, High West, Southeast, and Midwest.
“It’s an honor for a ski community mountain like ours to receive the overall North American #1 award given the many fine and much larger resorts out there,” said Geoff Hatheway, president of Magic Mountain. “This is in-depth survey by Liftopia that measures customer enthusiasm about a ski area and Magic’s winning is simply a reflection of the passion people feel for skiing and riding at this special, ‘throwback’ mountain.”
More than 12,000 consumers were surveyed to measure their enthusiasm on specific aspects of their favorite resorts such as challenging terrain, crowds, family friendliness, snow consistency, and overall quality. Respondents took into consideration criteria such as snow quality and conditions, grooming, accessibility, terrain variety and difficulty, vertical drop, learn to ski and snowboard programs, staff and instructors, resort size, crowds and lift lines, accessibility of lifts and beginner terrain, off-slope activities, the surrounding community, and cost of lift tickets, rentals and programs, among others. The responses were weighted with a proprietary algorithm based on Liftopia’s exclusive dataset that includes skier and snowboarder visits annually, acreage, uphill capacity, and average true cost of skiing, to surface the best ski areas overall and across seven categories and five regions.
“Skiers are by nature adventurous and today’s travelers are looking for the new, the interesting, the unknown areas to vacation. By measuring customers passion for their favorite areas, the Best in Snow awards give consumers an opportunity to see which ski areas may become their next new favorite. Our method ensures a level playing field for ski areas of all sizes and brings skiers lesser known ski areas in addition to the larger ones we already know and love,” said Evan Reece, co-founder and CEO of Liftopia.
Methodology and the complete list of winners in the 2017-18 Liftopia Best in Snow Awards can be found at www.bestinsnow.liftopia.com/.