LONDONDERRY, Vt. – Lycored, an international wellness company at the forefront of the ingestible skincare market, partnered with independent, throwback ski area Magic Mountain in Londonderry, Vt. to open the mountain on Valentine’s Day, on a Wednesday when the mountain is typically closed, for a winter wonderland day filled with free skiing and après-ski to help attendees celebrate everything they love about themselves, one turn at a time.
Following a successful, nationwide 2017 tour in support of its #rethinkbeautiful campaign, Lycored’s Winter Wonderland at Magic Mountain encouraged attendees to once again join in the #rethinkbeautiful movement by taking a day for themselves.
The Lycored team officially re-named Magic Mountain’s “Red Chair” the “Love Chair” for the day. Below the Love Chair, the Lycored team challenged the typical Valentine’s Day standard of showing love to others by showing love to yourself; encouraging 278 attendees to take a moment to reflect and write a personal love letter to themselves, simply because they deserve it. To help encourage writing compelling notes to themselves, positive affirmations were wrapped on the chair lifts and throughout the mountain’s trails as a way to spread good vibes. Warm tomato soup was provided to add nourishment for the soul before they headed up to reflect what they love about them during a time of solitude with nature on the chair lift up, and a “Find Your Heart” scavenger hunt through the mountain trail served as an invitation to their afternoon toast.
After writing their letters, which will be mailed back to them when they least expect it as a reminder of the feelings they had in that moment, attendees were invited to drop their pre-postage letters in a “Letters of Love” mailbox that was placed on top of the mountain as they came off the chair lift. By offering a winter event, Lycored preludes their forthcoming ingestible skincare research that highlights the importance of proper skin care in all weather and seasons, which includes environmental stresses such a as cold, snowy mountain conditions.
“Most people think of summer and skin health in terms of UV danger but, in fact, environmental stresses reflect on our skin year-round, even on a cloudy day, making skin health and appearance just as much of a priority in winter as it is during warmer months,” said Zev Ziegler, head of marketing at Lycored. “Our Winter Wonderland was a way for us to educate consumers on the importance of year-round skin health, specifically via the concept of ingestible skincare: nourishing our skin through proper nutrition from the inside, out and through doing what we love, with those we love.”